Kinesso · Bic · Argentina
BIC boosted its brand in Argentina through a pDOOH campaign with Taggify
The stationery brand used screens on Big LEDs, totems and kiosks for its campaign during two months.
Partners
Bic trusted Taggify to deploy its outdoor advertising strategy in the City of Buenos Aires, Greater Buenos Aires, Mar del Plata, Córdoba, Mendoza and Santa Fe.
THE CHALLENGE
Bic had to advertise its line of new colored pens in the Argentine market, focusing on children and parents. For this, the agency partnered with Kinesso and used the functionalities of Taggify's programmatic platform.
THE SOLUTION
- Strategic locations: To maximize the impact on its target audience, BIC selected screens available on Taggify's platform near schools and kiosks in different provinces of Argentina. In this way, BIC was able to precisely impact the key locations where its products were located.
- Creativities on the Move: Taking advantage of the functionalities of the Taggify platform, BIC was able to alternate its ad content between videos and images on the screens, improving attention time on the ad.
- Brand Awareness: The creatives focused on highlighting BIC's visual identity and showcasing the colors of its available pens, as well as using the BIC logo in a central position, which boosted the ad's visibility.
As a result of their campaign, the brand achieved repercussion in the Argentine market. This not only demonstrated the effectiveness of outdoor advertising in generating a massive reach, but also its effectiveness in strengthening BIC's presence in the minds of consumers, positioning it as an innovative and trusted brand.
