Kinesso · Elite · Argentina
Elite announces a pDOOH campaign with Taggify in Argentina
Elite, a leader in hygiene products, expanded its outdoor advertising to the Autonomous City of Buenos Aires and several provinces in Argentina, boosting its market presence.
Partners
The hygiene products brand used Big LED screens, totems, and spaces in shopping malls for a two-month campaign on Taggify's DSP platform.
THE CHALLENGE
Elite needed to strengthen its presence in the competitive Argentine market by focusing on its everyday products. To achieve this, it sought an advertising strategy to generate a high impact without intruding.
THE SOLUTION
With the support of agency Kinesso, Elite executed a programmatic campaign on Taggify's DSP platform, leveraging a combination of technologies and key placements.
- Data-driven strategy: The campaign was deployed strategically to maximize relevance, connecting with the audience at key moments. Unlike other digital media, DOOH outdoor advertising integrated naturally into the urban environment, avoiding advertising saturation.
- Strategic coverage: Elite used Taggify screens in high-traffic spots in Buenos Aires, including Recoleta, Villa Crespo and Villa Urquiza. The campaign also reached a national audience through screens in the provinces of Tucumán, Santa Fe, San Juan, Mendoza and Córdoba, achieving extensive coverage in a single campaign.
- Innovative creatives: Using video content, Elite presented its products with an attractive visual approach, highlighting its logo and slogan, “Discover maximum softness,” which increased brand recall.
Elite's pDOOH campaign reached more than 5 million impacts, consolidating its presence in the minds of Argentine consumers. By strengthening its visibility at strategic points, the brand achieved a notable increase in the recognition and preference of its household products.
