Show-off · Vivimos música · Argentina
Buenos Aires vibrated with the pDOOH campaign of Vivimos Música and Taggify
The first edition of the festival, which took place last September 28, was preempted with a two-month outdoor campaign on Taggify's DSP platform.
Partners
Big LED screens, totems and subways were used to make an impact with the ad in the neighborhoods of San Nicolas and Recoleta. This is how the show was announced, which featured more than 20 bands of different musical genres.
THE CHALLENGE
The campaign's objective was to pre-sell tickets for the festival, which took place the last weekend of September, in the City of Buenos Aires.
THE SOLUTION
To develop the outdoor strategy, the festival, in partnership with the agency Show-off, used the following features of Taggify's platform.
- Hyper-localized advertising: The screens chosen by the festival covered the relevant neighborhoods of the Autonomous City of Buenos Aires. The strategic placement of the campaign on Taggify's DSP included screens where the target audience that subsequently attended the festival circulated.
- Creatives and call to action: The festival unveiled the Line up of musicians with multiple creatives that alternated thanks to the moving ad functionality available on Taggify's platform. The managers of the festival, 100% dedicated to Argentina's rock culture, had the main goal of selling advance tickets; so the creatives presented the website address as a call to action.
- Purchase rhythm: Leveraging the platform's purchase rhythm functionality, Taggify triggered impressions precisely when the target audience was circulating in front of the screen. In addition, the creatives used the hashtag #vivimosmusica to spread the word about the festival on social networks, generating channel interaction.
As a result, the campaign achieved 244,588 impacts in its two active months. It benefited from outdoor advertising to combine massive reach and targeted audience segmentation.
