Matterkind · Purina Felix · Argentina
Introducing Felix Dry: Purina's new balanced food for cats
The renowned pet food brand of multinational company Nestlé announced its new line of Felix products in Argentina through a programmatic outdoor advertising campaign with Taggify platform.
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The renowned pet food brand of multinational company Nestlé announced its new line of Felix products in Argentina through a programmatic outdoor advertising campaign with Taggify platform. Matterkind was responsible for the important launch, with a national reach present on the streets of the most important cities in Buenos Aires, Córdoba, Mendoza, Salta, and Santa Fe provinces.
Felix Dry is the new line of food for felines, with two variants dedicated to Kitten Megamix and Adult Megamix Cats. These new kibbles are characterized by the quality and variety of their ingredients, which include fish meal, rice, real chicken, and potassium chloride. In addition, in seeking to offer the best nutrition for your pets, Felix Dry combines 7 proteins and contains vitamins A, D3, E, and K3, as well as several minerals. Making use of the programmatic Taggify platform and features such as Timezone, DayParting, and Buying Pace, the campaign was able to be advertised on all types of screens, such as billboards, totems, and video walls strategically located in the most important cities of the country.
Purina Felix Dry effectively announced its new balanced cat food to the desired target audience at the right time and place, efficiently investing its resources and enhancing its results.