Publicis · Shot · Argentina
Shot captivates with its chocolate in outdoor advertising on the Taggfiy platform
Shot's campaign lasted two months and was displayed on Big LED screens, totems, and subways in the Autonomous City of Buenos Aire
Partners
The chocolate brand leveraged Taggify's programmatic features to precisely target its audience and encourage them to indulge in its irresistible chocolate bar with peanuts.
THE CHALLENGE
Shot needed to promote its chocolate bar with peanuts to university students in Buenos Aires. To achieve this, they partnered with Publicis Groupe agency and utilized the following features on Taggify's Full-Stack platform.
THE SOLUTION
- Precise Targeting: The DSP programmatic platform segmented the audience to reach university students when they passed the screens, providing Shot with a powerful tool to ensure their message – “Switch to Shot Mode” – was effectively delivered.
- Wide Coverage: Shot utilized more than 70 available screens, achieving comprehensive city coverage. The campaign was deployed in neighborhoods like Palermo, Recoleta, and Belgrano, as well as areas frequented by young people, such as subway entrances and nearby universities.
- Immersive Creatives: Unlike traditional advertising, programmatic allows the brand to alternate between video creatives showcasing the product's uniqueness. This creative approach provided an immersive experience for people passing through the campaign zones.
As a result of this outdoor campaign, Shot achieved over 1,200,000 impressions. This campaign positioned their brand in consumers' minds, making their product the top choice with its irresistible chocolate flavor.
