Binaria Group · Subaru · Colombia
Subaru's impressive DOOH campaign in Colombia with Taggify
For two months, the car company captivated drivers and pedestrians alike in the country's most important cities.
Partners
In this programmatic outdoor advertising campaign, Japanese car manufacturer Subaru used innovative creative and unique placements to increase brand awareness in Colombia.
THE CHALLENGE
The automobile manufacturer aimed to impact the Colombian market by introducing its Subaru Forester model.
THE SOLUTION
To achieve this, they partnered with the agency Binaria Group and used the best functionalities of the Taggify DSP platform:
- Exclusive locations: by segmenting on screens in high socioeconomic locations, such as shopping malls, gyms, highways, and corporate towers, Subaru attracted the attention of its target audience powerfully.
- Colombian market: the campaign was developed in the main cities of the country, Bogotá, Medellín, Cali, Barranquilla, Pereira, Manizales and Bucaramanga, which favored its massiveness.
- Innovative creatives: to take advantage of the locations on roads and highways, the brand designed creatives with eye-catching colors and brief texts. In this way, Subaru could exploit the medium's advantages, increasing the visibility of its advertising.
As a result of its outdoor campaign, the brand reached more than 3 million people in two months, demonstrating the effectiveness of the outdoor medium.
