OOH Summits: The Key Events for the Evolution of Outdoor Advertising
Market
OOH Summits have become essential platforms for industry leaders and professionals in Out of Home (OOH) advertising, offering invaluable opportunities to stay ahead of technological trends and creative strategies. These global events provide a space for the industry to connect, share insights, and explore how digital and programmatic advancements are transforming the world of outdoor advertising.
Last update: October 16, 2024
Why OOH Summits Matter
With the rapid rise of Digital Out of Home (DOOH) and programmatic advertising, OOH Summits are crucial for keeping up with the latest innovations. These summits allow participants to explore how real-time data, artificial intelligence, and other cutting-edge technologies can enhance the effectiveness of OOH campaigns, maximizing ROI and improving consumer engagement.
Additionally, these events offer invaluable networking opportunities, enabling collaboration between key industry players—from advertisers to technology providers—leading to new business opportunities and strategic partnerships.
Key OOH Summits in 2024 and 2025
Here’s a list of the most relevant events in the upcoming years, highlighting the critical role of the World Out of Home Organization (WOO) as a major force in global OOH forums:
- World Out of Home Organization Global Congress 2024
- Date: June 5-7, 2024
- Location: Grand Hyatt, Hong Kong
- Description: This is WOO’s first global congress in Asia, providing a crucial platform for discussing OOH innovations in one of the most technologically advanced regions
- WOO Africa Forum 2024
- Date: March 11-13, 2024
- Location: Cape Town, South Africa
- Description: This event focuses on the growth of OOH in Africa, a region with significant potential for digital outdoor advertising.
- XXXI Jornadas de Publicidad Exterior
- Date: May 29-31, 2024
- Location: Córdoba, Spain
- Description: Organized by the Asociación de Empresas de la Comunicación - La FEDE. The annual outdoor media event is a meeting opportunity for advertisers, advertising agencies, media agencies, associations, consultants and companies specialized in outdoor advertising.
- WOO Europe Forum 2024
- Date: November 4-6, 2024
- Location: Milan, Italy
- Description: The European forum will tackle new opportunities and challenges for OOH across the continent, focusing on smart cities and technological integration.
- WOO Global Congress 2025
- Date: June 4-6, 2025
- Location: Mexico City, Mexico.
- Description: This is the First time the prestigious global congress will be held in Latin America, emphasizing the region's growing importance in the OOH sector.
- OAAA's 2025 OOH Media Conference
- Date: May 5-7, 2025
- Location: Boston, United States.
- Description: The OAAA's 2025 OOH Media Conference is a must-attend event for thought leaders, advertisers, agencies, media owners, and creators to come together for a unique opportunity to gain invaluable insights and stay ahead of the rapidly evolving OOH world.
Conclusion
Technological innovation and global collaboration heavily influence the growth and transformation of the out-of-home industry.
OOH Summits provide an ideal platform for industry professionals to understand where the sector is heading and how to adapt to leverage emerging opportunities.
As partners of the World Out of Home Organization, we can be at the forefront of these critical discussions, shaping the future of OOH. Take advantage of the chance to attend these transformative events in 2024 and 2025!