pDOOH benefits for the tourism sector: connecting brands and travelers

Tourism is a key pillar of the global economy, moving millions of people worldwide. Combining its power with programmatic out-of-home advertising emerges as one of the most effective strategies to connect with diverse audiences. So, how can brands take advantage of this phenomenon?

Last update: October 3, 2024

DOOH Advertising in Popular Destinations

Tourism attracts thousands of travelers at airports, train stations, bus stations, and popular attractions. Through integrated screens and Taggify’s programmatic functionalities, brands can adapt their advertising messages in real time and target travelers moving across Latin America. Dynamic ads allow for location-specific content or audience preferences, increasing the message's relevance. How does it do this?

Adaptability and Personalization of Ads

One of the great advantages of pDOOH is its ability to personalize ads. Brands can change the content based on factors such as weather, local events, or even the nationality of tourists visiting a city. For example, in busy tourist areas, ads can be contextualized to show products and services that appeal to foreign travelers. Another example is using programmatic DOOH in airports by adapting ads to different languages and currencies. In addition, identifying travelers interested in outdoor activities, local cuisine, culture, or business further enhances ad personalization.

Measurable and Cost-Effective Impact with Programmatic

Programmatic digital out-of-home advertising provides accurate data on each ad's performance. This enables brands to measure the impact of their campaigns in real time and optimize their advertising budget. Moreover, CPM optimization on Taggify’s demand-side platform (DSP) can be adjusted based on the target audience, ensuring an efficient investment, particularly in high-turnover tourist locations.

Sustainability in Outdoor Advertising

As sustainable tourism becomes a crucial demand today, brands that demonstrate a commitment to responsible practices can earn consumer loyalty. This includes implementing programmatic digital out-of-home advertising strategies, prioritizing sustainability by reducing the use of physical materials and utilizing LED screens designed to be energy-efficient.

Connecting the world with DOOH

Programmatic digital out-of-home advertising is a powerful tool for connecting brands with tourists efficiently and effectively. On Taggify's DSP, brands will find the optimal functionalities to launch campaigns that maximize their impact, connecting to a constantly moving global audience.

Contact us to create highly effective campaigns that generate brand awareness and connect with your audience.