The transformation of Outdoor Advertising: 3D anamorphic creatives and immersive AR realities

Ads incorporating augmented reality (AR), 3D, or virtual reality (VR) technology are revolutionizing outdoor advertising and transforming the street experience. How brands can leverage these technological advancements to create immersive realities?

Last update: September 5, 2024

Traditional OOH advertising evolves

In the digital age, capturing and retaining the public’s attention is more challenging than ever. Conventional outdoor advertising is reinventing itself and, thanks to technology, is becoming increasingly interactive.

From its beginning, outdoor advertising has always made passersby stop and notice ads on the streets of urban centers. However, the industry's constant evolution only enhances the ability to capture attention and help brands stay in people's memories. What benefits do these changes offer brands that want to stay ahead of the curve?

High visual impact

Augmented Reality (AR) blends the physical and digital realms to create immersive experiences on a grand scale. By leveraging 3D graphics and realistic visual effects designed specifically for each project, brands can bring people into immersive experiences.

Combining these creative elements with programmatic functionalities of Taggify's DSP platform, such as displaying ads that match the weather, traffic, or latest trends, brands can create impactful realities, maximizing brand exposure and leaving a lasting impression in the consumer's mind.

Enhanced interaction in Outdoor Advertising

Incorporating AR elements allows ads to interact directly with passersby, offering a personalized and memorable advertising experience. For example, a passerby viewing a billboard through their smartphone camera can try on clothes or participate in an interactive game.

Dynamic content on pDOOH

Using AR fully immerses viewers in custom-designed virtual worlds, extending the boundaries of traditional DOOH advertising. These ads are perfect for creating high-profile campaigns, product launches, and special events. Additionally, ads become more relevant and engaging by incorporating geographic segmentation data and tailoring content to audience interests.

Outdoor advertising and social media

It is crucial to consider social media when launching these new campaigns, as they amplify the message more effectively than traditional formats, making the campaign massive.

This immersive augmented reality experience partly encourages people to share their street experiences on platforms like Instagram and TikTok, generating interaction with their followers.

Moreover, contests and rewards linked to social media participation incentivize public engagement even further. This innovative fusion of digital outdoor advertising and social media increases brand visibility and interaction.

Conclusion

Agencies and brands that innovate with these campaigns will stay ahead of their competitors in the next step of advertising and improve their results.

Contact us to create the most impressive outdoor advertising campaigns.